Taylor & francis ltd Marketing the

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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.

Building on his acclaimed Selling Hitler (2016

  • ISBN - 9781138060586
  • Oprawa - miękka
  • Ilość stron - 290

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Marketing the Third Reich 228,79 DO SKLEPU

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.

Building on his acclaimed Selling Hitler (2016

  • ISBN - 9781138060586
  • Oprawa - miękka
  • Ilość stron - 290
  • Rok wydania - 2017