Ries & ries Visual hammer: nail

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When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand aby owning a word in the mind. Yet the best way into a mind is not
  • ISBN - 9780984937066
  • Oprawa - miękka
  • Ilość stron - 164

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Visual Hammer: Nail your brand into the mind with the emotional power of a visual 44,5 DO SKLEPU
When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand aby owning a word in the mind. Yet the best way into a mind is not
  • ISBN - 9780984937066
  • Oprawa - miękka
  • Ilość stron - 164
  • Rok wydania - 2015