A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
International Marketing
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- ISBN - 9781506389226
- Oprawa - miękka
- Ilość stron - 672
Oferta Cenowa
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
- ISBN - 9781506389226
- Oprawa - miękka
- Ilość stron - 672
- Rok wydania - 2018
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