Inbound pr marki John wiley & sons inc

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The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling aby the wayside. Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the ...
  • ISBN - 9781119462217
  • Oprawa - twarda
  • Autor - Stareva Iliyana