Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
Illusion of Choice
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- ISBN - 9780857199744
- Oprawa - miękka
- Ilość stron - 216
Oferta Cenowa
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
- ISBN - 9780857199744
- Oprawa - miękka
- Ilość stron - 216
- Rok wydania - 2023
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69,71 złIllusion of Choice
Producenta Harriman House Publishing
