In 1911 the French couturier Paul Poiret challenged Edward Steichen to create the first artistic, rather than merely documentary, fashion photographs, a moment that is now considered to be a turning point in the history of fashion photography.
As fashion changed over the next century, so did the photography of fashion. Steichen's modernist approach was forthright and visually arresting. In the 1930s the photographer Martin Munkacsi pioneered a gritty, photojournalistic style.
In the 1960s Richard Avedon encouraged his models to ...